Brighter Days Festival
VIC Labour Day Weekend
9 - 11 March 2018
Proudly presented by
Harley-Davidson Financial Services

About Us

What is the Brighter Days Festival?

A group of like minded friends whose interests include bikes, cars and music formed a committee to organise the inaugural “Brighter Days” event in 2013.

In our first year we raised in excess of $32,000.00 for the two chosen children’s charities SUDC (Sudden Unexplained Death In Childhood); a charity close to some of our groups heart which assist in research for unexplained deaths of perfectly healthy toddlers. The other was for the DEBRA foundation (Dystrophic Epidermolysis Bullosa Research Association); a debilitating children’s disease where basically every day of their life is a struggle as everything that touches their skin causes it to peel off. It is similar to having third degree burns on their entire body with no cure in sight.

Since 2013 we have continued supporting these two charities. The success of the 2014, 2015 and 2016 Brighter Days Festivals far exceeded our expectations and raised a combined total of over $950,000. We hope to raise more funds each year through natural growth and as awareness of the annual event develops. The name obviously is two fold the first, that the event is held in Bright the second is in the hope that we can make a “brighter day” for some kids.

Brighter Days is an incorporated fundraising entity, it is made up of a group of committed people from within our group and also a subcommittee of people from Bright and Melbourne who help the cause immensely.



In 2018 the Brighter Days Festival will start on Thursday 8th March with a Brighter Days/Heavy Duty ‘Run to Bright’, leaving from Sydney, stopping overnight in Albury, before heading into Bright on Friday to meet up with those in Victoria, for whom the Festival starts on Friday 9th March 2018 with the Cotton Ball Run. This car and motorcycle rally departs from Whittlesea, north of Melbourne and travels to Bright. The Cotton Ball Run and the ‘Run to Bright’ rides will muster at the Punkah Pub in Porpunkah and the group will travel together into Bright arriving at Mafeking Square (Clock Tower) at approximately 5pm on Friday evening of the March Long Weekend.

The Alpine Hotel Stage, in Mafeking Square will kick off the weekend entertainment with live music from 5pm. The Brighter Days Festival merchandise van, the Mega Raffle & Event Registrations tent will also be open from 5pm in Mafeking square before relocating to the Howitt Park Precinct for operation all day Saturday and Sunday. Friday night will also be a FREE family Movie Night, down by the river for kids and families, where we will be showing a ‘G’ Movie for kids, between 6-8pm. (bring your own chair/picnic rug)

The Festival continues early on Saturday morning with the Make it, Bake it, Grow it Market in Howitt Park (until midday) and the Cooper Card Run (poker run) registrations in Harley Central – a dedicated bike zone located behind the Riverstage, Sibley Sound Shell. There is a dedicated Cooper Card Run parking and departure point for all participating cars located on Back German Town Road. It’s an easy walk across the footbridge for car owners to register, receive the first card and the route before we synchronise the Cooper Card Run Bike and Car departures around 10am. The Cooper Card Run will travel a local area loop with 4 stops to receive subsequent cards to make up the ‘Poker Hand’. Once the Cooper Card Run returns to the event precinct, additional cards can be purchased from the Poker Run tent at Harley Central in order to secure the winning hand!

Harley Central will run all day Saturday and Sunday with the H-D Customs van, H-D Merchandise and Jump Start along with independent stall holders selling a variety of bike and car related goods and the team from HD-TV will be filming.

The playground in Howitt Park becomes part of the dedicated Kids Zone with roving entertainers, a Jumping Castle, face painting and more, on both Saturday and Sunday.

The Brighter Days Food Court will operate all day Saturday and Sunday within the Festival precinct and is located on the corner of Riverside Avenue & Howitt Lane. The Brighter Days Bar will operate within this area from 2.30pm – 9.30pm both Saturday and Sunday. During these times, entry to the festival will be limited to pedestrian entry via 3 entry gates. Donation wristbands for our #brighterdays18 campaign can be purchased at these gates or at the Merchandise tent.
Gate 1 – Howitt Lane, Gate 2 – Splashpark Footbridge, Gate 3 – Riverside Avenue
LIVE MUSIC kicks off on the Riverstage from 10am until 10pm Saturday.

It’s another early start on Sunday morning with first in getting the best spots for the Car Show ‘n Shine held around Mafeking Square. Entertainment will be provided from 10.30am on the Alpine Hotel Stage. Meanwhile the bikes will be on show in the Bike Show ‘n Shine at Harley Central.

The Amazing Chase is fun for all the family and suitable for all ages. Teams of four follow the clues to solve puzzles in and around Bright. Teams depart around 9am from in front of the Riverstage in Howitt Park.

The Babes Longest Lunch will be an unforgettably elegant affair held at Boyton’s Feathertop Winery between 11am – 1.30pm Sunday. Babes Buses will depart from the Brighter Days Bus Zone outside the Alpine Info Centre on Gavan St at 10.40am and will return by 2pm.

There will be live music on Sunday on the Riverstage from midday until 10pm. The Mega raffle draw for the Harley Davidson customized Mustang and charity items will be auctioned on Sunday at 6pm.

Hope to see you there!

The team from Brighter Days.




Brighter Days Foundation

Supporting children's charities

Major Sponsors

  • Harley Davidson logo
  • Northside Harley Davidson